April 05, 2024

Adding Vegan Choices to Your Singapore Restaurant

In Singapore, more people are choosing plant-based diets because they care about their health and the environment. That’s why many Singaporean restaurants are starting to offer vegan options. Adding vegan dishes to your menu can attract more customers and keep up with what people want to eat. In this guide, Smart City Kitchens share tips on how to add vegan options to your menu. Let’s explore vegan food together!

Understanding Plant-Based Food in Singapore

Plant-based food mostly consists of plant ingredients such as fruits, vegetables, grains, beans, and nuts. These meals typically don’t contain animal products like meat, milk, or eggs. Instead, they emphasise natural foods that are beneficial for your health. While plant-based food is often associated with vegan diets, it can also include vegetarian diets that include some animal products. The main goal of plant-based food is to be healthy, sustainable, and compassionate towards animals.

Benefits of including plant-based options in your menu:

Adding plant-based options to your restaurant menu brings several advantages for both your customers and your business:

Increased customer appeal

As the demand for vegetarian and vegan choices grows, providing plant-based options can attract a wider customer base, including vegetarians, vegans, and health-conscious individuals.


Plant-based foods generally have a lower environmental impact than meat options, contributing to a more sustainable business model.

Cost efficiency

Plant-based ingredients are often more budget-friendly than meat and dairy products, helping to lower overall food costs.

Healthier dining

Plant-based foods are typically packed with fibre, vitamins, and minerals, offering customers a nutritious dining experience.

Creative opportunities

Introducing plant-based options can spark creativity in the kitchen, allowing your restaurant to differentiate itself from competitors and appeal to a diverse audience.

Tips for including vegan options in your menu

Here are seven practical suggestions for smoothly integrating vegan choices into your Singaporean restaurant:

Market research

Before adding vegan dishes, research the demand for plant-based options among your customers to customise your menu accordingly.

Provide variety

Offer a diverse selection of plant-based dishes across different meal categories, including main courses, sides, breakfast items, and desserts, to accommodate various tastes and preferences.

Staff training

Ensure your staff are well-informed about the ingredients and dietary aspects of vegan dishes, empowering them to assist customers effectively.

Dedicated vegetarian menu

Establish a separate menu highlighting all vegetarian options, making it simpler for customers to identify plant-based choices.

Clear labels

Clearly label vegan dishes on your menu to help customers make decisions about their food selections.

Experiment with alternative ingredients

Explore a wide array of plant-based ingredients and substitutes to craft innovative and delightful vegan dishes.

Stay updated

Follow the latest vegan trends and culinary innovations to continuously improve and expand your plant-based menu offerings.

10 strategies for promoting vegan products

Here are ten effective strategies to promote your vegan offerings in Singapore:

Use social media

Make use of platforms like Instagram and Facebook to showcase your vegan dishes and connect with a wider audience.

Collaborate with local influencers

Partner with influential figures in the vegan community to increase your restaurant’s visibility and reach.

Host vegan events

Organise events such as vegan dinners or cooking classes to introduce customers to your plant-based menu options.

Participate in food festivals

Take part in local food festivals and events to exhibit your vegan offerings and attract new customers.

Offer discounts and promotions

Encourage customers to try your vegan dishes by providing special discounts and promotions.

Utilise traditional marketing channels

Use traditional marketing methods like print ads and radio promotions to reach a diverse audience.

Develop educational content

Provide customers with educational resources about plant-based cuisine, including recipes and nutritional information, to raise awareness and interest.

Establish online presence

Create a dedicated website featuring comprehensive information about your vegan dishes and restaurant offerings.

Foster local partnerships

Collaborate with like-minded businesses and organisations to promote your vegan products and values within the community.

Implement loyalty programmes

Introduce membership programmes that reward customers for their loyalty and encourage repeat visits to your restaurant.

Kickstart your vegan menu journey with Smart City Kitchens Singapore

With the increasing demand for vegan options in Singaporean restaurants, it’s essential to incorporate plant-based menus. Partnering with Smart City Kitchens grants you access to industry experts who offer customised advice and support. From ghost kitchen models to online delivery services, we offer solutions tailored to meet your restaurant’s requirements and succeed in the evolving culinary landscape. Contact us to discover Smart City Kitchen ghost kitchen solutions in Singapore.

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