The food and beverage landscape is transforming right before our very eyes. Gone are the days when restaurants would be at full capacity and teeming with happy customers digging into delicious food. The COVID-19 pandemic has made that image seem like a memory of the past and ushered in the new age of the industry – online food orders and delivery.
When the pandemic was in its infancy back in 2019, the number of people using food delivery apps in Singapore was 1.81 million. This is expected to surge to around 3.5 million by 2024. With food delivery platforms like Deliveroo, Foodpanda and GrabFood reaping the rewards from a significant increase in orders, more and more companies are throwing the dice and trying their hand at tapping into the growing market, which is projected to be worth US$467 million this year.
Who are the Major Players?
Currently, there are three big fish in the pond that is Singapore’s sector for food delivery platforms – Deliveroo, Foodpanda and GrabFood. Deliveroo and Foodpanda have established a strong foothold in other countries as well, while GrabFood is a local Singaporean company that has enjoyed a meteoric rise to the top.
|GrabFood||Highest market share|
Variety of food
|Delivery fee: $3 to $5; |
Will surge at times
Most reliable during nighttime
Variety of Food
|Foodpanda||Helps manage orders|
Helps deliver the food
Variety of food
|AirAsia Food||Caters to establishments of all sizes||Recent entry into the market|
Delivers anytime (as long as the restaurant is open)
|Oddle||All-in-one online ordering system that streamlines all processes|
|Why Q||Specialise in delivery of hawker food |
Operate mainly in the CBD area
Flat delivery charge: $1.50 SGD
Choosing the Right Food Delivery Platform for You
With so many players in the food delivery space, working out which platform is best for your business can be perplexing. Should you opt for a bigger platform with an established customer base, or go for a smaller food delivery company that better suits your needs? All these questions and more will be answered below.
Let’s start by looking at the company that 77% of Singaporeans used in the first half of 2020 – GrabFood. Established in 2018, it quickly rose to prominence as one of the top food delivery platforms in the country, especially after integrating with the Grab sharing ride app.
Whether you are a start-up restaurant or a well-known eatery, GrabFood is the place for you as they feature both types of establishments. Furthermore, they have a broad range of local and international cuisines, meaning flavours from all over the world are welcomed with open arms.
GrabFood also provides an easy and efficient payment method called GrabPay, while they deliver all over Singapore, making them a restaurant’s dream.
GrabFood delivery fee ranges from $3 to $5 dynamically and sometime it will surge too. Check out GrabFood subscription: here
The first-ever delivery service in Singapore, Foodpanda has been around since 2012 and has already cemented its reputation as a leading platform in the country and around the world. One of their main incentives is directed towards entrepreneurs, whereby you put a copy of your menu online and they will help you manage the orders and deliver the food.
With all types of food available on their app and their top-quality delivery services, Foodpanda is a strong contender when considering which food delivery platform is best for your business.
A global behemoth, Deliveroo is in its fifth year of operations and is already up and running in 11 countries. Every aspect of their business is perfect, and they have developed a reputation for their consistent service.
If you are a restaurant that caters to people with late-night cravings, then Deliveroo is the option for you as far as food delivery platforms are concerned. In addition to this, restaurants serving up delectable dishes from all over the world are well represented on their app.
4. AirAsia Food
Entering the food delivery platform market only recently, AirAsia Food is trying to make a big splash as fast as possible. Whether you are a big restaurant with multiple chains, a hawker serving scrumptious street food or operating out of a home kitchen, AirAsia Food will deliver your delicacies to the people of Singapore.
Setting up its services in Singapore in 2014, Lalamove has a unique edge over many of the other food delivery platforms in the country. They deliver all over the country 24 hours a day as long as your restaurant is open. So, if you specialise in serving breakfast or cater to a more late-night crowd, your food will arrive on your customers’ doorsteps without fail.
6. Why Q
Founded in 2017 by Rishabh Singhvi and Varun Saraf, WhyQ is a food delivery platform dedicated to delivering delicious, hot hawker food to your homes or offices. They tap into the needs of a buzzing crowded CBD audience. During lunchtime, sometimes it is impossible to get a seat and food, so why not use WhyQ and wait in the office for your food delivered. WhyQ charges a flat $1.50 SGD per order which is very competitive compared to established platforms like GrabFood, Deliveroo and Foodpanda.
Created by restaurateurs with a deep-rooted passion to shake up the industry, Oddle has one major vision – allowing eateries to grow and manage their businesses through an all-in-one online ordering system that streamlines all processes. Having really found its footing in Singapore, Oddle has expanded its operations globally as they are now located in over 10 countries with over 3,000 brands utilising its service. What makes Oddle the ideal delivery platform for food businesses in Singapore is the convenience they offer and their tried and tested method that has been a smashing success.
Which Food Delivery Platform Will You Choose?
With a clearer idea of the different selling points for each of the food delivery platforms in Singapore, you will be able to pinpoint which one is best for your business. Whether you choose a big player like GrabFood, or opt for one with a more unique offering, such as Lalamove or Oddle, your success on any food delivery platform will come down to whipping up appetising food that really connects with your customers.
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