So you’ve chosen to open a restaurant in Singapore – congratulations. Competition is steep, though, especially after COVID – 19, so you need to be aware of all the different aspects. This blog is a step by step guide to get you started and aware of everything you need to get organised.
#1 Start with a clear and thorough plan
Having a clear plan is essential before starting any kind of business, especially considering the drastic changes the F&B industry has undergone. There are many key aspects to keep in mind, including:
- Menu: food and beverage
- Financial projections
- Marketing Strategy
- Hiring policies
- Service standards
All these facets are incredibly important as one false step could result in disastrous implications for your food business.
#2 Secure funding
Funding is integral for any new business venture. WIthout proper financing, it would be pretty tough to run a restaurant.
When opening your restaurant in Singapore, these are some of the things to consider from a financial perspective:
- How much will opening your Singapore restaurant cost
- What those costs are – break it down into sections such as rent, staff, equipment, etc
- How you are going to raise the capital needed – investment, loans, self-funded, etc
The type of establishment you want will dictate how much you will need to spend. In Singapore, the cost to get a CloudKitchen® delivery kitchen (ghost kitchen) up and running is S$10,000, while it is S$200,000 for a more traditional restaurant.
#3 Incorporate your business
Incorporating your food business in Singapore is a lengthy process and many factors have to be kept in mind throughout all stages of the process. To make this as easy and painless as possible, here is a brief summary of the most important steps:
- First and foremost, you will have to decide whether your food business is a Private Limited Company or a Sole Proprietorship
- Decide on the name of your business and get it approved by the Accounting and Corporate Regulatory Authority (ACRA)
- All the necessary documents need to be prepared, including the company constitution and shareholder(s)’ identification and residential details
- A resident director will need to be appointed for the application
- Ensure you have a residential or commercial address in Singapore list on the application as PO Boxes will not be accepted
- Submit all this to ACRA and wait for them to email you. The entire process will likely take 24 hours, meaning you won’t have to wait long!
#4 Decide where to open a restaurant
Establishing your restaurant in the right location is imperative to survival and profit margins. In order to survive and thrive, these factors should be taken into consideration:
- Which area is ideal for your business
- Are you targeting a specific customer base
- Who are the competitors already operating in the area
It is a different story for CloudKitchens® delivery kitchen as the providers that run them, such as Smart City Kitchens, have done all the research required and have already established a solid foothold in the densely-populated areas where their facilities are. This is where businesses that operate out of ghost kitchen save time and can hit the ground running almost immediately.
#5 Hire your staff
Hiring the right staff when opening a restaurant in Singapore can pay dividends as they will provide the service and overall dining experience your customers are looking for. Here’s what to think about when opening your own establishment:
- How many members of staff do you need
- What positions are most important to the success of your business
- How will you train them
While restaurants in Singapore require a team of around 15, which comes at a huge cost, companies that utilise ghost kitchen will need a smaller group of employees to cook the food. Most of the time, ghost kitchen businesses consist of 2 to 3 people, which is a big cost-saving measure.
#6 Get your idea off the ground
Many restaurateurs will be full of excitement when they discover the perfect location to open their restaurant in Singapore. However, before they can go any further, they will have to clear many more hurdles before they can finally open their doors, including:
- Renovations – You want to ensure your restaurant looks the part before welcoming customers inside. So take the time to get the design and overall atmosphere spot on as no one will return if the vibe is off-putting
- Insurance – No restaurateur will even think of launching their food business without insurance. Simply put, it is a receipt for disaster
- Equipment – This is an essential part of any restaurant as without it, you can’t cook any food and provide the magical dining experience that will have your customers flocking back to your eatery
- Suppliers – Just like equipment, you can’t cook up delicious dishes without the ingredients supplied by your suppliers. Make sure this is sorted before opening your doors to the public
- Licenses – There are many that restaurants in Singapore need to have, such as:
- Food shop license – This is the most important license you need to open a restaurant, bakery, coffee shop, etc in Singapore. An application will need to be submitted to the Singapore Food Agency (SFA). It will cost S$195 and will be valid for a year.
- Halal certification – If your food business is sure to generate interest from the Muslim population in Singapore, it is crucial that you have this certification.
- Liquor license – If your restaurant wants to serve alcohol, this is what you’ll need to do so. This license is issued by the Singapore Police Force and costs between S$110 and S$880 depending on the category you apply for
- Public entertainment establishment license – If you plan to host live music or play loud songs to create a lively atmosphere, you will need to get this via GoBusiness.
Those who opt for a CloudKitchens® delivery kitchen don’t need to worry about all this, except the equipment and supply of ingredients they need, as the operator of the facilities will take care of all the other aspects. This allows them to avoid facing any hassle and focus on fulfilling delivery orders in order to maximise profit.
Marketing has become incredibly important in today’s day and age. Many eateries that make it to the top have stunning, visually appealing websites and top-notch social media accounts that are updated frequently. When opening your restaurant in Singapore, it is necessary to start with a bang, and here’s what to have perfectly nailed down in order to achieve that:
- Online marketing – Website, social media, mobile app, etc
- Offline marketing – Leaflets, advertising boards, etc
- Website – Has to be appealing, have good user experience and be easy to order off
- Soft launch – Promotions, special event, food sampling, etc
Food businesses based in CloudKitchens® delivery kitchen also have to rely heavily on marketing and social media. Brands that thrive in one particular ghost kitchen can expand much easier and quicker than brick and mortar restaurants since their CloudKitchen® providers will have facilities in other locations where there is a burgeoning market to tap into.
Now that you have all the information you need to open a restaurant, your dream of opening a traditional restaurant or CloudKitchens® delivery kitchen business can become a reality. It’s time to open your doors and give Singapore a taste of what you’re serving!