The rise of online food delivery platforms like Foodpanda and Deliveroo has been a welcome change for many. For Singapore’s restaurants, this means either opportunity or crisis. The traditional dine-in model has shown its inefficiencies as we move into a more delivery-centric world, necessitating change. Those without a streamlined kitchen to pump out delivery orders will struggle to capture enough of the market to stay afloat – especially in turbulent times during and after a pandemic. Cloudkitchens® delivery kitchens present a solution: They provide businesses with all they need to operate a highly efficient kitchen space that smaller teams can run, has lower upfront and operational costs, and far less risk. But before we can consider operating a kitchen space, we must consider this: How can we decide on the right location?
Work with Smart City Kitchens
With more than 150 kitchens spread across 9 locations within Singapore, our Cloudkitchens® delivery kitchens are conveniently located to provide the greatest coverage and logistics without the added cost. Our extensive selection of cloud kitchens come decked to the brim with state-of-the-art equipment, facilities, and amenities designed to give you the competitive edge you need to one-up your competitors.
Read on to learn more about our Cloudkitchens® delivery kitchens across Singapore and how to select the right location for you:
- Number of Residents
- Purchasing Power
- The Competition
- Insights to the Future
1. Plenty of residents to cater to
The Lion City is a bustling metropolis with many prominent areas that residents inhabit. Smart City Kitchens has selected these particular areas to establish Cloudkitchens® delivery kitchens due to the abundance of customers available.
Locations like Tampines and Woodlands have a large customer base waiting to be tapped into as the former has over 650,000 people located within a 15-minute drive of our facility. Furthermore, Temasek Polytechnic is just 8 minutes away, while Tampines Ikea and Bedok are just 3 and 10 minutes away, respectively.
The latter, meanwhile, boasts 500,000 residents within a 15-minute drive from our Cloudkitchens® facilities. It is conveniently located just a 3-minute walk from the Sembawang and Admiralty MRT and 5 minutes from the Woodlands and Admiralty Bus Interchange.
Bishan and Clementi are also ideal locations as they are home to 365,000 and 330,000 residents respectively.
2. High Purchasing Power
Purchasing power is crucial when selecting the right location to open a Cloudkitchens® facility, as the higher it is, the more profit there is to be made.
Places like Orchard open up your restaurant to a massive pool of hungry customers as it has a high population of expats in the area that are likely to have significant purchasing power.
Students may not have as high of a purchasing power, but they will order food regularly, making them a crucial customer base. Temasek Polytechnic is just 8 minutes away from our Cloudkitchens® facilities in Tampines, while Singapore Polytechnic and the National University of Singapore are 7 minutes from the facility we have in Clementi.
Hungry diners looking for a wide range of delectable cuisine at food courts are also likely to have a good amount of purchasing power, making our MacPherson cloud kitchen, which is situated in Singapore’s first tech-enabled food court.
3. What the Competition Looks Like
Like in any industry, there is plenty of competition in every location we have selected for our cloud kitchens. The glaringly obvious delivery powerhouses, such as Foodpanda and Deliveroo, are all active in the areas we have established a foothold in.
In Orchard, which is home to over 750 condominiums and offices nearby, there is an almost constant, 24-hour consumer market that craves a change of scenery from what the local restaurants and big chain eateries have to offer. This makes it an ideal location for cloud kitchens that want to provide authentic global flavours not commonly found in Singapore.
As mentioned before, Tampines is a densely populated area with people who will constantly be chomping at the bit to sink their teeth into all types of cuisine. With that in mind and the fact our kitchens can accommodate 60-80 dine-in customers while serving both deliveries and take-out orders, it is a great place to select to open up a cloud kitchen.
Clementi is perfect for cloud kitchens that can prepare quick to-go meals, especially during the lunch rush hour, as plenty of office workers and students can be found in the area. Sandwiches, pizzas, and pasta are all affordable and easy meals that appeal to the crowd, especially those attending Singapore Polytechnic and the National University of Singapore.
Featuring exceptional facilities like canteens, childcare centres, a basketball court, a rooftop garden, and a swimming pool, Woodlands offers a chilled-out atmosphere with luxurious out-of-work facilities, all within the convenience of your workplace. Cloud kitchens are bound to excel in such a location, but with a largely Asian-inspired influence already in existence, they will have to stand out from the crowd. One of the best ways to do this is to provide healthy options, a food group that has been neglected and can definitely thrive in an environment where health and fitness facilities seem to be rife.
Attracting over 250 customers and utilising exclusively cashless payments, Telok Ayer is our joint delivery, take-away, and dine-in cloud kitchen facility. Situated smack bang in the central business district, quick lunches will be a big hit with office workers. In addition, with Chinatown nearby, Chinese delicacies will prove to be a roaring success with the throng of tourists that visit the area.
Ang Mo Kio / Bishan is a foodie market just waiting to be tapped into as the area has relatively low competition for all forms of cuisine. With 365,000 residents in an area with numerous high-income condominiums and apartment complexes, the rewards are there to be reaped if you select to establish a cloud kitchen here.
4. An insight into the future
Many exciting developments are taking place in Singapore, and many will positively impact the areas in which our cloud kitchens are located. One of the most significant upcoming developments is the transformation of Orchard Road. New attractions, events, the redevelopment of side streets and the establishment of elevated link bridges will bring in many more potential customers.
Various redevelopment projects are also in the works for Tampines, including the second walking and cycling town after Ang Mo Kio. The wafer fabrication park in Tampines will also be rejuvenated and include sheltered walkways, cycling paths, and a host of other lifestyle amenities. Hence, the right location for your business will likely be continuously shifting.
New Markets Await
While our cloud kitchens cover many high-traffic areas in Singapore, there are plenty of new markets in which cloud kitchens can thrive. Expanding out and venturing into new regions can deliver incredible success, so this is something to consider when selecting the right location to open your cloud kitchen.
Reach out to us
Should you be interested in opening your own cloud kitchen in any of our Singapore locations, or have any questions regarding selecting the right location, fill out the form below to get in touch with us today!
