As an F&B business owner in Singapore, you’re probably aware of how important marketing and having a digital presence is to your overall success. Considering how quickly this industry moves and changes, it’s critical to be at the forefront of the latest trends when it comes to getting more customers. If you haven’t created alliances with the Singapore food bloggers yet, the time to start is now! Singapore’s most-followed food bloggers can get up to one million visitors a month. That’s a lot of exposure for a cloud kitchen that’s trying to increase brand awareness and attract new customers.
The same is true for top KOLs (Key Opinion Leaders) and influencers. In a 2020 Singapore consumer study, over 50% of the respondents reported that they purchased a product because it was endorsed by an influencer. If you have a respected KOL or influencer speaking highly of your CloudKitchens® restaurant and how delicious your food is, people will be more likely to give your menu a try. To help you identify where to make connections to boost your cloud kitchen business, we’ve put together this list of top 10 food bloggers and influencers in Singapore that your restaurant should.
| No. | Name | Instagram Followers | Facebook Followers |
| 1. | LadyIronChef | 591k | 836k |
| 2. | SETHLUI.COM | 128k | 400k |
| 3. | DanielFoodDiary | 264k | 382k |
| 4. | Miss Tam Chiak | 177k | 159k |
| 5. | I Eat I Shoot I Post | 149k | 307k |
| 6. | EatBook | 102k | 213k |
| 7. | The Halal Food Blog | 85k | 43k |
| 8. | Sg Food On Foot | 62k | 8.2k |
| 9. | theRantingPanda | 42k | 3.1k |
| 10. | Exploding Belly | 35k | 3.4k |
1. LadyIronChef
Ladyironchef prides itself on featuring honest reviews about food, restaurants, travel, and lifestyle products from Singapore and other countries. It is one of Singapore’s leading food and travel blog.
- 3 million average monthly page views
- 591k followers on Instagram
- Over 836k followers on Facebook
- Contact details: mail@ladyironchef.com
2. SETHLUI.COM
SETHLUI.com is Singapore’s most renowned online food media publication. The business started as a personal blog but it is now a giant enterprise with multiple writers, covering food, travel, and nightlife in Singapore. To gain maximum exposure, get your food reviewed by SETHLUI.com, or do sponsor content since SETHLUI.com is well SEO optimized, so your brand will definitely be discoverable.
- 3 million average web page views and over 1 million unique monthly visitors
- Over 400k followers on Facebook
- 128k followers on Instagram
- 106k followers on YouTube
- 18.4k followers on TikTok
- Contact details: info@sethlui.com
3. DanielFoodDiary
DanielFoodDiary.com focuses primarily on providing reviews of Singapore’s best and new restaurants. Former celebrity blogger for the Singapore Press Holding’s Omy.sg, Daniel Ang started this site in 2011 as a reflection of his passion for food.
- 2 million page views and 1.4 million unique page views monthly
- 382k followers on Facebook
- 264k followers on Instagram
- Contact details: danielfooddiary@gmail.com
4. Miss Tam Chiak
Your F&B or restaurant brands should join forces with renowned foodie and food blogger, Maureen Ow aka Miss Tam Chiak. Maureen started her food blog in 2007 and it is currently considered one of Singapore’s top food blogs, and food review content in Singapore.
- Over 1 million monthly page views
- Over 159k followers on Facebook
- 177k followers on Instagram
- Started the CHIAK podcast, “About Food and Everything Else”
- Contact details: maureen@misstamchiak.com
5. I Eat I Shoot I Post
This blog focuses on giving its readers the latest updates on the best hawker food, new restaurants, and recipes. The man behind the blog is none other than Dr. Leslie Tay, a top KOL, well versed with Singapore food – he even co-hosted the TV show “8 Days Eat” in 2013.
- Over 160k unique page views monthly
- Over 307K fan page likes on Facebook
- 149k followers on Instagram
- Contact details: leslie.tay@gmail.com
6. EatBook
Eatbook is a food site that specialises in undercover reviews and Facebook videos to help Singaporean followers discover new food. They also have a dedicated food-focused YouTube channel.
- Over 1.4 million page views monthly
- Over 213k page likes on Facebook
- 102k followers on Instagram
- 133k followers on YouTube
- Contact details: hello@eatbook.sg, +65 6810 8937
7. The Halal Food Blog
This popular blog is considered the top guide in Singapore for Halal food. If you are cooking up some delicious Halal menu offerings in your CloudKitchens® space and restaurant, be sure to check this one out!
- Over 40k page likes on Facebook
- Over 85k followers on Instagram
- Contact details: thehalalfoodblog@gmail.com, contact us page
8. Sg Food On Foot
Derrick Tan is the mastermind behind this food blog that is now recognised as one of the top 10 food blogs in Singapore. Derrick, one of the key Singapore food bloggers, categorises his food blogs and reviews uniquely by public transportation – Singapore MRT lines, such as North East (NE) line or Downtown (DT) line. He even goes a step further by sharing travelling directions and tips on the nearest station to alight, walking directions, which bus to take, and estimated time to the eateries/restaurant.
- Over 8k followers on Facebook
- Over 62k followers on Instagram
- Contact details: sgfoodonfoot@gmail.com
9. theRantingPanda
theRantingPanda started in 2012 as an online platform where writers rant about food in Singapore. It features Food Scoops about new food options and Travel, Lifestyles, and Food Escapades for a more international scope.
- >100k monthly page views
- Over 2,700k page likes on Facebook
- 42k followers on Instagram
- Contact details: pandaranting@gmail.com
10. Exploding Belly
If you’re looking for authentic, local Singapore food bloggers and KOL, Clara Chua’s the one. From food guides to her extensive list of Singapore food restaurant options, she’s got it covered.
- 3.4K followers on Facebook
- Over 35k followers on Instagram
- Contact details: explodingbelly@gmail.com
For more information on how to start your own delivery kitchen in Singapore, fill up the form below and our kitchen team will reach out to you shortly.
