Ghost kitchens are the newest and hottest trend in the F&B world. They offer food delivery businesses the chance to modernise how they serve customers and reap the benefits of the booming delivery world. It’s a low risk, high reward solution to the downturn in dine-in orders, and allows you to pivot your restaurant business into one more suitable for a new era of dining. But not all ghost kitchen spaces are the same – and they certainly aren’t a one-size-fits-all solution.
The ghost kitchen concept is best thought of as the building blocks of a new and streamlined kitchen. By definition, they are kitchen spaces that typically have no dine-in space at all for customers – and rarely offer takeaway services. The majority of what a ghost kitchen does is fulfil delivery orders together with third-party delivery companies like Foodpanda, Deliveroo, and GrabFood. In doing so, they can rent in cheaper areas away from the city centre, work with much smaller and more efficient teams, and prioritise cooking food in the most convenient, cost-effective, and professional way possible without sacrificing quality.
Ghost kitchen operators like Smart City Kitchens offer a variety of ready-to-go kitchen spaces that come with new and innovative technology, growth support, and much more. Knowing which model is right for your brand could mean some experimentation – or research. The following are some of the main types of ghost kitchens we’ve seen work in our spaces, as well as the type of brands that inhabit them:
- Local entrepreneur / startup
- Home based-cooking / baking
- National chains
- Regional and international chains
- Cold/dessert brands
- KIV kitchen
Local entrepreneur / startup
For small, local businesses and startups, our cloud kitchen spaces can be the ideal solution. Moving into a location with lower upfront and operational costs allows them to experiment and start testing different strategies with much lower risk and at a faster rate. These kinds of brands can get started in a cloud kitchen for as little as SGD$41K, a measly figure compared to the SGD50K-$600K of many dine-in restaurants. On top of this, they can easily scale up – and down – by just talking to us and taking advantage of short-term leases.
Home based-cooking / baking
Certain home-based cooking and baking brands can make great use of our cloud kitchen spaces, but in a different way. Especially in light of Covid-19 restrictions, home-based food brands need to conform to a list of food safety regulations including contactless delivery, appointment-only collection, cashless payment, and more. Not to mention running a home-based food business like this means you can’t unload or load your goods via truck or van, can’t recruit any employees, among other complications.
For these kinds of businesses, our cloud kitchens offer a way to streamline processes and act as a stepping stone into a fully-fledged F&B business. Brands that have taken this route in our spaces include Gracious Natural, Taishike, Suguru, and Pourabucha.
For national chains, cloud kitchen spaces promise a more affordable route to expansion. These types of businesses may have one or a few locations already, but can’t quite justify the upfront costs needed to expand into new neighbourhoods and areas in Singapore that they’re not sure will be beneficial to them. With cloud kitchens, they can expand into all these new neighbourhoods and target more suburban locations filled with hungry customers – all without too much risk. Some chains that have used our cloud kitchens to expand in Singapore include PastaMania, Eighteen Chefs, Poke Theory, and Da Paolo.
Regional and international chains
The benefit of cloud kitchens also extends to regional and international chains. These types of food businesses benefit from cloud kitchens in that they provide a means for entering a new market at a significantly lower cost. Cloud kitchen spaces offer them a way to enter a new market, run a food delivery business with advanced technology, streamlined processes, and more. This is a marked benefit, especially during a time when dine-in restaurants are either closed or a less appealing option for people trying to avoid Covid-19. International chains that have used our kitchen spaces to enter the Singapore food delivery market include Jollibee, Dickey’s, Mos Burger, Popeyes and Guzman Y Gomez.
Cold and dessert brands are another type of business that use cloud kitchens in yet another way. At Smart City Kitchens, we welcome them to use our kitchen spaces primarily as a storage location and a way to gain access to a bigger market. In doing so, they can pay lower rates and grow their virtual brand as they sell to more residential markets for food delivery. Example brands using our cloud kitchens this way include An Açaí Affair, Woobbee, Bober Tea, and Milksha.
Cloudkitchens® can also be used as primarily a storage location for your food. These KIV (keep in view) type kitchens benefit from all the food licenses and storage equipment we have pre-fitted in our spaces. When needed, these ingredients or dishes can be transported at a moment’s notice, while our team will handle all the upkeep work like cleaning, insurance, and more.
Get in touch
Still wondering whether your business is suitable for a Cloudkitchens® space in Singapore? Get in touch with our team by filling out the form below today!